Automotive AI & Data Strategy

Helping dealer groups find the revenue and efficiency opportunities hiding in their own data — and the technology to capture them.
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Wireframe rendering of a sports car emerging from a perspective grid — the data and engineering beneath automotive retail
The premise

A dealership's most compelling competitive advantage will not come from inventory or advertising

It will come from intelligently activating its customer data

From the floor

What Dealers Are Up Against

Margins are slipping

Sales and profit are down, and the old front-end playbook can't close the gap.

Disconnected data

Customer data is scattered across systems and owned by no one.

Leads slip through

Web and phone leads are handled slowly and unevenly — after hours, not at all.

Retention leaks

Service is inconsistent, and customers quietly slip away.

Can't see who's ready

No view of who's in equity to trade right now — or who's online and in-market.

What I do

SMG uncovers the revenue and efficiency opportunities hiding in a dealership's own data — across sales, BDC, marketing, inventory, and fixed ops — then matches the right solution to the store's requirements and culture so it actually gets adopted.

(01)

Grow & Recover Revenue

Declined-service recoveryVIN PerformanceStalled-lead reactivationService-to-salesLead Generation
(02)

Elevate Customer Experience

Sales & Service AIAudience ActivationWebsite EngagementDigital Retailing
(03)

Increase Lifetime Value

Equity & repurchaseService retentionLoyalty & repeat business
(04)

Operate Efficiently

Marketing spend & ROIWorkflow & handoffsProcess discipline
(05)

Decide Smarter

Data & technology readinessAttributionSolution evaluationVendor selectionMarketing Insights
Approach
Strategy that's been on the floor, not just in the slides.
SMG Consulting is led by Chris Greco, who pairs 25 years of enterprise marketing, digital and brand strategy, and entrepreneurship with hands-on experience selling on the dealership floor. The result: recommendations grounded in how a store actually runs — and a clear-eyed view of which technology earns its place. He comes prepared and won't waste your team's time. Based in Connecticut; works with dealer groups across the Northeast.
Professional Experience
Automotive experience includes
PenskeIngersollHarte
Earlier work across
TauckMastercardIBMTruHuRMS Titanic

See where the revenue is hiding.

Book a 30-minute call
SMGCONSULTING chris.greco@smgconsulting.biz